(The Jakarta Post)
Sat, November 26 2022
IdeaFest 2022 is coming back to its offline format to dissect the creative industry of the country and the world, with issues ranging from non-fungible tokens (NFTs) and art to sustainable lifestyles, good food and music, and, most importantly perhaps, new ways to capitalize on intellectual property.
“Normally, we have several [thematic] pillars we hold ourselves, but this time we have handed a lot over to community partners like the comedy festival for example, [partnering with] Majelis Lucu Indonesia,” said Samara Group chief marketing officer Desy Bachir on Monday.
After being held completely virtually for the past two years because of the COVID-19 pandemic, the annual event will finally be offline again this year, held from Thursday to Sunday at the Jakarta Convention Center in the Senayan area of the capital.
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